Strategy beyond the Board room.
Clarity that activates. Capability that endures.
Strategy can and should be learned. It is too important to remain shrouded in confusion at best, or be downright ignored at worst. Strategy is meant to be discovered, navigated and activated by people. An intentionally strategic organization will reach its full potential and be ready for tomorrow's dynamic reality. Strategy is meant to work.
—Floris De Smet
Founder & Principal
The strategy problem
It gets stuck.
Strategic capabilities are core for organizations to thrive in a fast-changing world. Yet strategy often remains stuck in the boardroom or misunderstood on the floor.
It shouldn't be that way.
- A strategy that is not developed or lived as a team will fail.
- A strategy that only lives in the mind of a few will spin its wheels.
- And a strategy that tries to run without direction will miss its maximum potential.
- Teams speak the same language, efforts are aligned and barriers vanish.
- Priorities, results and culture become strategic.
- Strategy gets defined and happens—it becomes lived and shared.
Strategy redefined
Strategy should work.
When strategy is looked at as a process, where the top and the bottom of the organization come together, where concept and execution meet and where solid frameworks and creative iterative sprints co-exist, it becomes a core organizational competence and the cornerstone for organizational success.
It can. And it's fun.
A healthy strategy is essential
You owe it to your organization.
The WEF's 2025 Future of Jobs reports is clear: the most critical skills for the foreseeable future are strategic. Organizations who know how to create meaning, inspire change and turn vision into impact are the ones that will thrive.
And to the world.
https://reports.weforum.org/docs/WEF_Future_of_Jobs_Report_2025.pdf
The dream of a strategy
that clarifies your organization's full potential
The Plan
sets out where you're going
that transcends analysis and drives action
The Path
maps out how to get there
that leverages your team's full potential
The People
get you to the destination
that is never finished and always works
The Process
develops core competences
that shows up nine-to-five, consistently
The Practice
anchors the everyday culture
Your Strategic D.N.A.TM
Discover & activate your Dynamic core
Strategy is inherently creative.
Strategy's ability to create and sustain value is hardcoded into any organization, but it takes effort for it to be expressed. The Strategic D.N.A. of healthy organizations comes alive through intent and coordination. Strategy flourishes when the right building blocks come together and are matched with the right competences and culture.
When it works, your organization thrives.
D.iscover
While the essential components of a healthy strategy are embedded in every organization, they need to be uncovered. A healthy strategy brings clarity, to new organizations or initiatives, but also to existing ones. Periodic refresh is key as mission drift and operational drag inevitably kick in.
Strategy ought to be visible and actively guiding, at all times.
N.avigate
The strategic framework should be actionable. It needs to include practical pathway to achieve the strategic aspirations. A healthy strategy helps you navigate the course and carries an intentionally execution-oriented dimension. A strategy without action log, accountability and program milestones will fail.
Strategy ought to be practical by design, at all times.
A.ctivate
Strategic direction and the action log require engaged and committed people. A healthy strategy activates people, it purposely seeks to bring people along by involving, engaging and empowering them. A strategy that does not include people from all parts of the organization, at all stages of the program, will fail.
Strategy ought to be built on people, at all times.
Hone your Strategic D.N.A.TM
Make your strategy work
We D.iscover
The Plan
We N.avigate
The Path
We A.ctivate
The People
We love making strategy work, together
Our Dynamic StrategyTM consulting services draw on a database of frameworks, tools and past experience for strategy mapping, program management, change management and leadership development. The Strategic D.N.A.TM platform is set up to comprehensively chart your strategy—the plan, the path and the people. We go through the process together, equipping you to develop strategy as a core competence and an organizational culture.
Hello and welcome
If you too believe strategy deserves better, I am so glad you are here
About Dynamic Strategy
Dynamic StrategyTM is a boutique strategy consulting practice aimed at helping organizations discover their strategic best in concept and execution. We believe that a successful strategy is the key to unleash the full potential of an organization and that organization-wide strategic competencies are essential for long-term success in tomorrow’s environment. As real-life practitioners we have developed and executed strategies for 20 years in organizations big and small all over the world. We think of strategy as a verb that can be learned—and we commit to training you in it. Strategy is at the Core of what we do.
Our strategy consulting is built around one simple conviction: great strategy changes what’s possible—when it is clear, grounded, and lived all the way through execution.
At the heart of our work is a genuine fascination with people and ideas that matter. We are drawn to leaders and organizations who want to build something meaningful, useful, and enduring. We are curious about you, attentive to your context, and often able to see patterns, tensions, and opportunities others miss. Watching ideas and people grow into their fullness is where we find real satisfaction.
A personal note from the founder
I’ve always been drawn to structure: spreadsheets, clean slide decks, compelling narratives, clear frameworks, and coherent plans. Early in my career, I found clarity in methodically defining goals, tactics, and measures of success—and I was good at it. Over time, this evolved into a deeper interest in helping teams and businesses articulate opportunities clearly and make compelling strategic cases at the highest levels of leadership.
What set my work apart, I learned, was an ability to translate between perspectives: understanding what executives and Boards need, while staying grounded in the realities of teams, customers, and operations on the ground. As my responsibilities expanded and I stepped into leadership roles, I also encountered an important truth: even the most elegant strategy becomes messy the moment it meets reality.
Learning to lead through that mess—through successes and failures alike—shaped my understanding of strategy profoundly. I came to see that clarity and complexity are not opposites. They depend on one another. A strong strategy must be both beautiful in concept and resilient in execution. Helping leaders hold both at the same time, and coaching them to succeed in that tension, is work I genuinely love.
I hold degrees in sciences and economics and am a licensed practitioner of the Big 5 of Strategy competency assessment, the world's first assessment designed to help leaders, teams and organizations understand and bolster their strategic strengths. I am part of a growing movement that believes strategy deserves better, and that strategy consulting is overdue for a revamp—people-centered, enabling, action-oriented, dynamic. Strategy should work.
Over the years, I’ve also grown deeply interested in the meaning of work itself—why people care, how purpose fuels performance, and how organizations can become places where responsibility, creativity, and stewardship come together. I believe the workplace is one of the most formative environments in modern life, and that when strategy is aligned with purpose, it has the power to unlock extraordinary focus, energy, and results.
Floris De Smet
Founder & Principal
floris@dynamic-strategy.co